Hi, I’m Sally Watson a Career Coach, dedicated to empowering and ensuring you are equipped for your next career move.


I started my business in April 2016, originally as Focus Résumés and rebranded to SALLY WATSON – CAREER COACH in September 2018. The new brand clarifies the full scope of what we offer and resonates with what I love – Career Coaching. In March 2019, I expanded the team, hiring 2 Career Consultants (Hannah and Emily) to assist with résumé writing, cover letters, selection criteria and LinkedIn profiles. Allowing me to dedicate my time to Career and Interview Coaching.


I am continually rewarded when clients tell me they feel proud of their skills and career profile, have clarity on their direction and are confident, equipped and empowered to leap into their next career adventure. Read the testimonials here.


I love connecting with professionals, getting to know you and what makes you tick! Identifying your strengths and showcasing YOU at your best!

My story

I have over 10 years’ experience in recruitment, talent acquisition and career management services and have worked in Brisbane, the Gold Coast and in London. I entered the recruitment industry whilst on a working holiday in the UK, I interviewed at a recruitment agency for some temp work and the next thing I knew I was starting work the next day as a Candidate Resourcer. This is where I developed a solid grounding for focusing on the candidate; specifically meeting their needs and exceeding expectations. Early in my career, I learned that good candidates don’t always have good CV’s. The key to my success in recruitment was to look past their not-so-good CV’s. I found it more beneficial to pick up the phone, speak to candidates and if they were motivated, I’d meet them in person. I had a knack for gaining an understanding of what they did, so I fancied up their résumé to market to high-end clients. And it worked! They got jobs.


Moving back home to Australia, I worked as a Senior Recruitment Consultant for a global recruitment agency in Brisbane. After 4.5 awesome years’ (yep I loved it) I transitioned to an Internal Recruitment Adviser for a large ASX listed corporate company with over 9,000 employees. My experience has allowed me to gain first-hand knowledge and experience of the key attributes recruiters AND employers look for in a candidate and their application.


After having my second daughter, I decided to create my own business to coach professionals through the frustrating process of changing jobs or career paths.


I look at résumés all day long and have done so for the last 10 years’ (having viewing in excess of 15,000 résumés). I had grown accustomed to accepting that people are not always good at producing a resume. This needs to change. People are missing out on their dream job and companies could be missing out on an awesome new addition to their team.

One thing I do stress, to stand out in the sea of applications is, it’s not just about having a fancy graphically designed résumé. (Learn more about Stand out CV’s in this blog). The content in your résumé is crucial. It needs to be clear and concise with powerful and captivating descriptions of your experience and achievements. And it needs to be easy on the eye. At the end of the day, you need to present your skills in the best possible way and basically make it easy for the person reading your CV to put you in front of your competition and land the interview.

“My mission is to equip
professionals with clarity
and confidence to achieve
fulfilment in their career.”

– Sally Watson, Career Coach

Meet the Team
Sally Watson Career & Mindset Coach

Sally Watson

Career Coach & Founder

Sally focuses on Career, Interview & Job Search Coaching. She coaches and mentors’ professionals navigating a career change, strategic job search, reinventing themselves or progressing their career as leaders in their field. Sally has also created a unique online résumé course, where she teaches you lifelong skills to master the creation of your own winning résumé and cover letter.



10+ years’ in recruitment and career transition firms including 2 global companies and 5 years’ in internal recruitment for a large ASX listed company
4+ years’ in business; coaching professionals to gain clarity and direction with their career and develop a strategy to achieve their career goals
A trained Mindset Coach (Diploma in Coaching and Human Behaviour)
Credentialed Practitioner in EDISC Behavioural Profiling
Associate Member of the International Coaching Guild
Degree qualified with a Bachelor of Sport Tourism Management

Professional Resume Writer

Hannah Fenner

Career Coach &  Senior Résumé Writer

Hannah works with our professional, leaders and executive clients regarding Résumé Services, Interview Coaching and Job Search Strategy. Hannah has a wealth of experience in external recruitment, leadership, training, employment services and disability services. She is experienced with; résumé & cover letter writing, LinkedIn profiles, addressing selection criteria, interview preparation and delivering employment coaching, delivering training and a facilitating Business Courses. Hannah has worked with clients across almost all industries.



7+ years’ experience in recruitment, employment services, training and coaching
Certificate IV in Leadership and Management
Diploma of Disabilities
Certificate IV Business Frontline Management
Certificate IV Training and Assessment

Katie Kirkland, Professional Résumé Writer and Career Coach at Sally Watson

Katie Kirkland

Career Coach & Résumé Writer

Katie is an experienced Résumé Writer with extensive industry experience within property & construction in Australia and overseas. She has a wealth of experience in recruitment as well coaching professionals in their career and revamping their résumés, cover letters and LinkedIn profiles.


+ Bachelor of Arts (Music & Performance)
+ Certificate IV in Business

DOWNLOAD – The Résumé Success Checklist

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