Hi, I’m Sally

I empower professionals who are feeling stagnant and lost in their career to overcome indecision and impostor syndrome, to gain CLARITY and CONFIDENCE to create a career with purpose and fulfillment.


The business was founded in April 2016, originally as a résumé writing service and after two years of successfully jazzing up résumés that stood out, I realised there was more to getting your ‘dream job’ than having a fancy résumé. My clients lacked clarity on what they really wanted and what really mattered to them. I wanted to provide more value to them, so they could create their career with fulfillment and purpose. I also realised, I was helping others to get their dream job, yet I was not doing what I loved.

I pivoted my own career and trained as a Life Coach to become a Career Coach and serve our clients on a deeper level. In 2019, our team grew allowing us to support more professionals to gain clarity, direction and confidence to create their dream career.


Check out our  testimonials here.

My story

I have over 10 years’ experience in recruitment, talent acquisition and career management services and have worked in Brisbane, the Gold Coast and in London. I entered the recruitment industry whilst on a working holiday in the UK, I interviewed at a recruitment agency for some temp work and the next thing I knew I was starting work the next day as a Candidate Resourcer. This is where I developed a solid grounding for focusing on the candidate; specifically meeting their needs and exceeding expectations. Early in my career, I learned that good candidates don’t always have good CV’s. The key to my success in recruitment was to look past their not-so-good CV’s. I found it more beneficial to pick up the phone, speak to candidates and if they were motivated, I’d meet them in person. I had a knack for gaining an understanding of what they did, so I fancied up their résumé to market to high-end clients. And it worked! They got jobs.


Moving back home to Australia, I worked as a Senior Recruitment Consultant for a global recruitment agency in Brisbane. After 4.5 awesome years’ (yep I loved it) I transitioned to an Internal Recruitment Adviser for a large ASX listed corporate company with over 9,000 employees. My experience has allowed me to gain first-hand knowledge and experience of the key attributes recruiters AND employers look for in a candidate and their application.


After having my second daughter, I decided to create my own business to coach professionals through the frustrating process of changing jobs or career paths.


I look at résumés all day long and have done so for the last 10 years’ (having viewing in excess of 15,000 résumés). I had grown accustomed to accepting that people are not always good at producing a resume. This needs to change. People are missing out on their dream job and companies could be missing out on an awesome new addition to their team.

“My mission is to equip
professionals with clarity
and confidence to achieve
fulfilment in their career.”

– Sally Watson, Career Coach

Meet the Team
Sally Watson Career & Mindset Coach

Sally Watson

Career, Life & Leadership Coach

Sally focuses on Career, Interview & Job Search Coaching. She coaches and mentors’ professionals navigating a career change, strategic job search, reinventing themselves or progressing their career as leaders in their field. Sally has also created a unique online résumé course, where she teaches you lifelong skills to master the creation of your own winning résumé and cover letter.



+ 10+ years’ in recruitment and career transition firms including 2 global companies and 5 years’ in internal recruitment for a large ASX listed company
+ 5+ years’ in business; coaching professionals to gain clarity and direction with their career and develop a strategy to achieve their career goals
+ NLP (Neuro-linguistic Programming) Trained Practitioner
+ Meta Dynamics Trained Coach – Level I, II & III
+ Credentialed Practitioner & Accredited Consultant in Extended DISC Behavioural Profiling
+ Associate Member of the International Coaching Guild
+ Certificate IV in Training & Assessment
+ Degree qualified with a Bachelor of Sport Tourism Management

Professional Resume Writer

Hannah Fenner

Career Coach &  Senior Résumé Writer

Hannah works with our professional, leaders and executive clients regarding Résumé Services, Interview Coaching and Job Search Strategy. Hannah has a wealth of experience in external recruitment, leadership, training, employment services and disability services. She is experienced with; résumé & cover letter writing, LinkedIn profiles, addressing selection criteria, interview preparation and delivering employment coaching, delivering training and a facilitating Business Courses. Hannah has worked with clients across almost all industries.



+ 9+ years’ experience in recruitment, employment services, training and coaching
+ Certificate IV in Leadership and Management
+ Diploma of Disabilities
+ Certificate IV Business Frontline Management
+ Certificate IV Training and Assessment

Katie Kirkland, Professional Résumé Writer and Career Coach at Sally Watson

Katie Kirkland

Senior Career Coach & Résumé Writer

Katie is an experienced recruiter, résumé writer  and career transition coach with extensive industry experience supporting professionals across all industries. With specialised expertise in property & construction in Australia and overseas. Katie has a knack for extracting pivotal information from her clients to showcase their career skills, achievements and strengths and completely revamp their résumé, cover letters and LinkedIn profiles.



+ 15+ years’ experience in recruitment, training and coaching
+ 3 years’ experience in résumé writing and career transition coaching
+ Bachelor of Arts (Music & Performance)
+ Certificate IV in Business

DOWNLOAD – The Résumé Success Checklist

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