About - Sally Watson
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Hi, I’m Sally Watson a Career Coach, dedicated to empowering and ensuring you are equipped for your next career move.


I started my business in April 2016, originally as Focus Résumés and rebranded to SALLY WATSON – CAREER COACH in September 2018. The new brand clarifies the full scope of what we offer and resonates with what I love – Career Coaching. In March 2019, I expanded the team, hiring 2 Career Consultants (Hannah and Emily) to assist with résumé writing, cover letters, selection criteria and LinkedIn profiles. Allowing me to dedicate my time to Career and Interview Coaching.

I am continually rewarded when clients tell me they feel proud of their skills and career profile, have clarity on their direction and are confident, equipped and empowered to leap into their next career adventure. Read the testimonials here.


I love connecting with professionals, getting to know you and what makes you tick! Identifying your strengths and showcasing YOU at your best!

My story

I have over 10 years’ experience in recruitment, talent acquisition and career management services and have worked in Brisbane, the Gold Coast and in London. I entered the recruitment industry whilst on a working holiday in the UK, I interviewed at a recruitment agency for some temp work and the next thing I knew I was starting work the next day as a Candidate Resourcer. This is where I developed a solid grounding for focusing on the candidate; specifically meeting their needs and exceeding expectations. Early in my career, I learned that good candidates don’t always have good CV’s. The key to my success in recruitment was to look past their not-so-good CV’s. I found it more beneficial to pick up the phone, speak to candidates and if they were motivated, I’d meet them in person. I had a knack for gaining an understanding of what they did, so I fancied up their résumé to market to high-end clients. And it worked! They got jobs.


Moving back home to Australia, I worked as a Senior Recruitment Consultant for a global recruitment agency in Brisbane. After 4.5 awesome years’ (yep I loved it) I transitioned to an Internal Recruitment Adviser for a large ASX listed corporate company with over 9,000 employees. My experience has allowed me to gain first-hand knowledge and experience of the key attributes recruiters AND employers look for in a candidate and their application.

One thing I do stress, to stand out in the sea of applications is, it’s not just about having a fancy graphically designed résumé. (Learn more about Stand out CV’s in this blog). The content in your résumé is crucial. It needs to be clear and concise with powerful and captivating descriptions of your experience and achievements. And it needs to be easy on the eye. At the end of the day, you need to present your skills in the best possible way and basically make it easy for the person reading your CV to put you in front of your competition and land the interview.

“My mission is to equip
professionals with clarity
and confidence to achieve
fulfilment in their career.”

– Sally Watson, Career Coach

DOWNLOAD – The Résumé Success Checklist

After having my second daughter, I decided to create my own business to coach professionals through the frustrating process of changing jobs or career paths.


I look at résumés all day long and have done so for the last 10 years’ (having viewing in excess of 15,000 résumés). I had grown accustomed to accepting that people are not always good at producing a resume. This needs to change. People are missing out on their dream job and companies could be missing out on an awesome new addition to their team.

Hannah has a wealth of experience in external recruitment, leadership, training, employment services and disability services including:


  • Preparing clients to re-enter the workforce;
  • Delivering employment coaching workshops, including résumé writing, interview preparation and addressing selection criteria;
  • Delivering training and a facilitating Business Courses,
  • Managing Youth Service’s department, supporting youth to continue their education and source sustainable employment.


Hannah has worked with clients across various industries such as; mining, finance, insurance, manufacturing, retail, government organisations and local council, community services, vocational education and training to name a few.

My mission is to equip professionals with clarity and confidence to achieve fulfilment in their career.” 

– Sally Watson, Career Coach

I love working with my clients to steer them through a career change and create professional and personalised résumés, cover letters and LinkedIn profiles to showcase them at their best. I provide guidance and tips on most areas of your career, your profile, job searching barriers and discovering your ideal job. If interviews are your barrier, I offer coaching specifically for you and your challenges here.

Find out more about my



  • 10+ years’ in recruitment/HR including 2 global recruitment firms and 5 years’ in internal recruitment for a large ASX listed company
  • 3+ years’ in business; coaching professionals and overhauling their applications
  • A trained Life Coach (Diploma in Life Coaching, specialising in Career Coaching)
  • Degree qualified with a Bachelor of Sport Tourism Management